1xWager requires two stand approach to successful ICE exhibition
1xBet showcased its B2B product for the first time finally month’s ICE exhibition, before introducing its one-year old affiliate marketer program to markets across Asia, Africa, Europe, and Latin America.
Having hosted two stands at Snow (6-8 Feb), one for B2C and one for B2B, the Western european operator said the results of the exhibition acquired “exceeded all expectations”.
The 1xWager press service said: “So how exactly does 1xBet stick out from the other exhibitors? 1xBet is one of the few companies that are successful on the B2C market, and it now has a high-quality product to provide affiliates of the company. We are able to say with confidence that customers will get exactly what they want.
“The results of the exhibition exceeded all our expectations: there is a lot of interest inside our product and useful contacts were made. This marketing was beneficial not only for 1xBet, also for other exhibitors and visitors.”
In the meantime, 1xWager supported its ICE presence by exhibiting at the London Affiliate Meeting (LAC). Specialists from the business fulfilled with current affiliates to go over fresh ideas and new proposals to enhance the quality of products and services within its Affiliate Program.
The declaration continuing: “This season, affiliates from all over the world visited our stand. Through the exhibition, we met with our founded partners and made new business contacts with guests and other exhibitors. We wish these exchanges will grow into long-term mutually beneficial relationships.
“Over a brief space of time, we have introduced ourselves and our Affiliate Program to markets throughout the world. A lot of successful work has been done to appeal to traffic from Asia, Africa, Europe, and Latin America. Furthermore, we are positively submitting applications and steadily getting licenses to operate in a variety of countries.”
With just a few days to visit until the start of ICE London (6-8 February), the sponsors of London Baby have embraced the growing ‘buzz’ round the world’s biggest video gaming exhibition.
Once again, SBC has joined forces with iGaming Business to host #londonbaby2018, the largest networking party on the first nights the exhibition (6 February), kept at the stunning Café de Paris.
While blockchain technology and the starting of the US gambling market are anticipated to garner significant attention at Glaciers and networking celebrations across the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key topic of interest.
This was after each of the sponsors of London Baby was asked to predict the actual industry ‘buzzword’ or ‘buzzwords’ would be because of this 12 months’s event.
Alex Inglot, Director of Marketing communications for Sportradar, said: “This season, a lot of attendees and many debates will focus around what may or might not happen in the US this year in relation to sports betting.
“The Supreme Courtroom’s decision could have seismic implications for the industry and it will impact sports leagues, regulators, condition government bodies, existing US casinos and providers, international operators, suppliers and of course the US open public.
“It is almost impossible to predict what the ultimate verdict will be, but many at ICE will already be situation planning and seeking to get a read from others going to the ExCeL this Feb.”
Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Individualized engagement and implementation of data-driven customer value management is a trending topic at ICE 2018. At BetInvest, we realised that no matter how good the algorithms are, computers still require the instructions for whatever they are doing.
“The leaders in igaming, and especially sports betting, will never be the companies with the most innovative technology (however controversial it could sound to the reader) but those companies, which over time of operation, were able to collect large amounts of data.
“As my colleague and good friend Nik Rudenko (CMO of FavBet) likes to say, ‘Traffic is the King’. But my place, which is at the intersection of trying to find the best new opportunities and making sure they complete the smell test taught me, is that the largest opportunities rest in the hands of these companies who become data centric in their customer strategy.
“The firms which hold data and can make their machines analyse data and determine what to do, predicated on the content of the info and its scope without specific instruction, can be as unreachable to the competitors as eBay to the new WordPress start-up.
“The companies holding big data can still generate correct customer behavior even with the uncertain regions of data due to its cumulative nature. In my view, the future ‘Amazons’ of sports betting will be a different variety of companies. Such companies remain sitting in the duck blind unaware that one move can change the status quo.”
Thomas Nielsen, Mind of Game Licensing at Magnet Video gaming, said: ecopayz esports “Blockchain is a buzzword with backbone, and having exploded onto the scene so quickly, it has recently asserted its game-changing benefits to such an degree that longevity is undeniable.
“Much like all buzzwords, interest within the general public area will inevitably wain but within business and especially inside our industry, blockchain is gathering momentum all the time.
“It really is providing transparency, accountability and decentralisation in a way that many are getting in touch with groundbreaking and, unlike many buzzwords that have come and gone, blockchain gets the potential to really anchor itself.
“It could do so much more than just record monetary transactions – we’ve observed the inceptions of commercial alliances, start-ups and initiatives all off the back of blockchain, and it evidently has the ability to transform the way many industries operate.”
Adriaan Brink, Founder and CEO of BetterBetting, said: “Crypto. The world of digital money is causing disruption across many industries, including betting. It has been impossible to ignore to buzz around Bitcoin and Ethereum and the rise of new cryptocurrencies.
“The idea of a making a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting offers that, providing an innovative, decentralised sports wagering system, facilitated through use of the BETR token.
“Getting rid of friction, while providing transparency and fairness for a wager between two functions who have no relationship with each other, will change the way betting works for everybody.”
Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “1xBet always goes in step with the rapidly changing world. We consider the buzzwords for the previous, and the next yr, are ‘higher, faster, and stronger’.
“We are residing in a dynamic and high-tech world; information is ubiquitous, and you will place a bet, make a payment or transfer money just using a mobile phone and wi-fi.
“For our partners, it is actually important that statistics are updated as often as it can be – using our very own partnership, program companions can see up to date of statistic each hour.”