Evgeniy Kiriushin – 1xWager – Taking to the World Glass fight in 52 dialects
Founded in 2007, 1xWager is a fast-growing company in the sports activities betting space, with a system centered on providing the maximum number of events and the highest degree of localisation.
We swept up with the company’s Mind of Business Development Evgeniy Kiriushin to go over lessons learned in 2017, utilising sponsorship and public media opportunities in 2018, and planning for this summer’s FIFA World Glass in Russia.
SBC: What exactly are the biggest lessons discovered you have learned, and what exactly are your key targets for 2018?
EK: On the main one hand, days gone by 12 months for our company turned out to be very intense, but on the other hands it ended up being rich in all sorts of accomplishments and, of course, lessons. As the most important thing, our technique for making a bookmaker product with the maximum number of events, markets, and the highest odds has been worthwhile.
We understand that we established a very advanced for the entire bookmaker companies’ market and, first, for ourselves. It isn’t easy to offer bets on so many events in sports and live areas at such odds. I can say more; for most present bookmakers this is simply beyond their power. However, we’ve learnt (and the last year only confirms it) that people need to provide customers only the best thing.
In many ways, our product is actually unique and is developing with an unprecedented acceleration. I believe that’s why users from around the globe choose our bookmaker company with increasing frequency.
The second important lesson for our company was that by creating 1xbet para çekme yöntemleri a high-quality bookmaker product, you become interesting not only to common users, but also to companions who will be ready to build their business in this area. This season, we observed a great interest inside our platform, so we have seriously considered the introduction of an independent b2b path.
SBC: The World Glass is set to provide a key battleground for bookmakers in 2018; considering that your system has been translated in 49 languages, do you consider localisation will be a stand out feature for 1xWager?
EK: The World Glass is a substantial event for any bookmaker company. Particularly when it takes place in a country where you are the main at the market. I think that people are well prepared for this event and appearance forward to serious development and attracting a wide array of users from all over the world.
Of course, now the fact that our system is translated into 49 languages (at the start of 2018 there will be 52 of them already), we have 24/7 support in 27 dialects, it distinguishes us from competition. I could say that no bookmaker company can boast such a number of localizations which level of service. Definitely, this can be an exceptional feature of the system, which can only help us to build up success further.
SBC: You have positioned great focus on offering more payment types and currencies than your competitors; how important is it to cater for different deposit and drawback preferences, particularly in the best CIS regions?
EK: Steady and different payment methods are essential parts of the service of any bookmaker company. And the more of these – the far more convenient it is for the user in any market. Nowadays, we also go beyond any competition at the amount of integrated payment systems.
We are always prepared to provide maximum quantity of methods to deposit a merchant account and withdraw for customers in any market. We consider this to participate our global strategy; if in a few place on the planet customers want to pay with stones or shells, we are the first to provide customers with this service. By the way, we may also be the first ever to open up a bookmaker office on the Moon and Mars.
SBC: How will you effectively utilise your sponsorship of La Liga to promote 1xBet products before next summer season’s showpiece event?
EK: Next calendar year, we’ve very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the English Premier League and lots of championships in Africa and Latin America. We promise you many surprises. As for the period of the 2018 World Glass, we will certainly form our marketing activities taking this event into consideration.
SBC: Social networking has been earmarked as a key component of World Glass promotion; will there be a plan set up for 1xWager in this area?
EK: Of course, yes. As you can see, 1xBet is very active in the online marketing area. We spend plenty of money and effort on promotion using all popular networks and sites. However, the options of SMM-promotion for bookmakers are very limited in comparison with other types of business. However, our company will use any opportunities in this area.